'Fugitive Motel' is an all-day bar & kitchen "playful oasis" in which Londoners can take refuge from the busy city.
Taking it's design influence from West Coast American motels common place through the 50s - 60s. the venue is decked out in mid - century pastel colours, with a terrazzo bar counter and an abundance of plants and greenery.
The brief was to create a logo, used for multi functioning signage and a visual brand identity based on this aesthetic and the bars 'Find your Freedom' tagline.
